Hi, I’m Barbara Barna Abel. Welcome to ”Camera Ready & Abel” the podcast that explores the intersection of Media and Personal Growth. Join me weekly for the media insights and stay for the transformation. Whether you’re looking to build more credibility, gain more career traction, or just want to be more comfortable on camera - this is the podcast for you! Because let’s face it, everyone needs to be camera ready these days. I have curated each episode with love, focusing on insights & strategies from real professionals with real stories to help you tap into your superpowers, find your voice, clarify your message, and make an impact on the world.
Episodes
Tuesday May 10, 2022
It’s All About Storytelling with Bill Brand
Tuesday May 10, 2022
Tuesday May 10, 2022
My guest for this episode, Bill Brand, is a storyteller par excellence. He began his far-ranging career in local news with stops along with way at VH1, Lifetime, HSN and Carnival Cruise Lines before becoming CEO of fashion retailer Rue 21 with 700 stores in 45 states, a robust ecommerce business and millions of social followers. When I asked Bill to be on the podcast, I wanted him to talk about leadership because he's seriously the best boss ever, but he insisted the it's really, simply, all about storytelling: Engaging and respecting your audience whether that's a news story, lifestyle program or retail experience.
Bill delivers a tour de force masterclass:
- The audience is always the hero of the story. Brands run into trouble when they lose sight of this.
- Content + Community = Commerce
- Living aligned with your values creates stories worth telling
- When you feel you can make an impact somewhere you know you are doing something right
- There’s a formula to storytelling that makes it a skillset accessible to all
Keep up with Bill Brand on Linkedin at www.linkedin.com/in/bill-brand.
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