NonFiction Branding™ with DP Knudten

It’s time to deliver an impactful lesson on branding that will change how you think of the subject forever. Here to deliver the message on Camera Ready & Abel is DP Knudten, Chief Collaborator at his business, Collaborator Creative.

DP is the author of the must read, NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you’ brand you already are. His fresh take on branding is a call to action with an action plan, so you aren’t left wondering where to get started.

When it comes to branding and discoverability DP shares:

• Imposter syndrome can be a good thing and can keep you honest about your deliverables
• False modesty will limit your discoverability, it’s your job to tell people about the value you offer 
• Everyone is a unique combination of expert and amateur
• Be the scalpel and not the Swiss Army knife. It’s the difference of being a purpose-built tool to do one thing versus an average jack of all trades…and scalpels get paid better.
• If you are not a brand you are a commodity 
• Tell the truth about who you are, what you do and how you do it

DP’s worked on some of the biggest brands in the business including Coca-Cola®, The Athlete’s Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States. 

DP is the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND and co-author of the book ROTOMA—The ROI of Social Media ‘Top of Mind/’.