Camera Ready & Abel

NonFiction Branding™ with DP Knudten

August 16, 2022

It’s time to deliver an impactful lesson on branding that will change how you think of the subject forever. Here to deliver the message on Camera Ready & Abel is DP Knudten, Chief Collaborator at his business, Collaborator Creative.

DP is the author of the must read, NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you’ brand you already are. His fresh take on branding is a call to action with an action plan, so you aren’t left wondering where to get started.

When it comes to branding and discoverability DP shares:

  • Imposter syndrome can be a good thing and can keep you honest about your deliverables
  • False modesty will limit your discoverability, it’s your job to tell people about the value you offer 
  • Everyone is a unique combination of expert and amateur
  • Be the scalpel and not the Swiss Army knife. It’s the difference of being a purpose-built tool to do one thing versus an average jack of all trades…and scalpels get paid better.
  • If you are not a brand you are a commodity 
  • Tell the truth about who you are, what you do and how you do it

DP’s worked on some of the biggest brands in the business including Coca-Cola®, The Athlete’s Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States. 

DP is the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND and co-author of the book ROTOMA—The ROI of Social Media ‘Top of Mind/’.

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