Hi, I’m Barbara Barna Abel. Welcome to ”Camera Ready & Abel” the podcast that explores the intersection of Media and Personal Growth. Join me weekly for the media insights and stay for the transformation. Whether you’re looking to build more credibility, gain more career traction, or just want to be more comfortable on camera - this is the podcast for you! Because let’s face it, everyone needs to be camera ready these days. I have curated each episode with love, focusing on insights & strategies from real professionals with real stories to help you tap into your superpowers, find your voice, clarify your message, and make an impact on the world.
Episodes
Tuesday Dec 14, 2021
Tuesday Dec 14, 2021
Why fit in when you can stand out?! is one of my mantras so I was over the moon when Alan Ibbotson (episode 6 "Resilience) introduced me to my guest for this episode, Austin McGhie, the visionary author of "Find Your Difference: Challenging Conformity in Business and in Life.”
Just like we value IQ (intelligence quotient) and EQ (emotional intelligence) we should value our DQ (difference quotient) because embracing difference over status quo leads to growth, innovation and making the world a better place.
Austin is the co-founder (with Alpa Pandya) of Find Difference, a marketing strategy consultancy specializing in positioning. He's a self-described "over marketer" with a staggering list of credits including telling a nascent MSNBC to seize the opportunity and be the liberal news network (which they built one anchor at a time) and changed the culture by encouraging Dove to celebrate real women with what become the iconic Dove Real Beauty campaign.
Trust him when he says niche is not a four letter word, that better is not different and that focus narrow, catch wide is the winning strategy.
Vive la différence!
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